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    Home»Women’s Health»Why Anna Crollman’s Breast Cancer PR Plan Centered Moms
    Women’s Health

    Why Anna Crollman’s Breast Cancer PR Plan Centered Moms

    Team_MomStopChoiceBy Team_MomStopChoiceSeptember 23, 2025No Comments3 Mins Read
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    Anna Crollman was doing all the things proper to maintain her physique. After going off of birth control to start out a household, Crollman, then 27, went on a vegan, non-dairy, no-sugar weight loss plan. She was drinking tons of water and making juices. “I used to be the healthiest I had ever been in my entire life,” Crollman tells She Media CEO Samantha Skey on the Finding Flow podcast.

    Then, whereas showering one night time, she felt a lump in her breast. Crollman was recognized with breast cancer and, to cope with the stress, started running a blog and sharing her expertise on-line. “I turned to that proper after the surgical procedure as a technique to course of what I used to be going by way of,” she recalled. It was additionally a technique to join with — and assist — others in the identical place, and create a community they might all share. “I assumed, if I’m on the lookout for these tales of hope and what it’s wish to undergo cancer as a younger grownup, then there’s received to be different individuals on the market.”

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    Crollman was additionally intentional about the way in which she and her husband communicated her journey with the individuals near her. “We determined from the very starting, who’re our level individuals gonna be in every household?” Crollman says. “We selected the mothers. It was like, okay, every mother, you’re in cost. We’re now not speaking with anybody else within the household.”

    Anna Crollman

    Anna Crollman

    Anna Crollman

    The reasoning? Crollman needed to funnel communication by way of one household level particular person with the intention to take a few of that duty off of herself and her husband. “While you’re going by way of one thing actually tough, it may be so onerous to subject the questions,” she explains. “And everybody means effectively … however if you test in and also you’re asking a query and also you’ve repeated the identical reply 25 occasions, you’re about to drag your hair out.”

    As a substitute, in Crollman’s Cancer PR Plan, she and her husband would ship out “briefs” of what they had been comfy sharing, together with ways people could help. For Crollman, that meant asking family members to ship handwritten playing cards as a result of, she says, “I really like snail mail.” She additionally welcomed humorous memes and honest, “I’m desirous about you” texts.

    “Individuals had been actually, actually form and supportive and useful,” Crollman remembers now. And counting on her community of mothers to disseminate info was key. It’s a form of kinkeeping — sustaining household closeness — that we all know mothers are particularly adept at, so it’s no marvel they had been on the coronary heart of Crollman’s Most cancers PR technique. “It took the load off my chest,” she recollects, “to really feel like I [didn’t have] to be the one speaking.”

    For extra on Crollman’s breast most cancers therapy and restoration journey, watch or take heed to the total Finding Flow episode.

    Earlier than you go, store these merchandise that breast most cancers sufferers and survivors can really use:

    breast cancer products embed graphic



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